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CBS Interactive has announced that it has closed a deal with Yahoo for the distribution of its entertainment shows online. The web company has gained access to the content library of CBS, and will add the programs and TV shows to its offer, along with the ones of similar networks like NBC or Fox.
The deal will make CBS the broadcasting company with the largest online audience. The company has announced in a press release that, thanks to the support of Yahoo, it now reaches 92 percent of the people living in the US who have access to video content online.
As part of the agreement, Yahoo will stream CBS’s shows for free, and will support the costs of doing this from advertising related practices.
The move made by CBS is part of its strategy of presenting its online available content in as many places as possible, something that comes against the philosophies of other networks that prefer more control over the places their shows are streamed online.
The CBS Audience Network is the division of the company that makes sure that the programs that are aired reach the web in the form of short video clips. The division was created April 2007, and managed to close distribution deals with more than 300 video sites, including YouTube, AOL, or MSN.
Besides the broadcasting’s company TV content, the CBS Audience Network distributes shows that are made specifically for the internet by EyeLab, one of CBS’s programming units.
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