In a rare interview as himself, the strange and funny writer, comedian and actor Sacha Baron Cohen announced that he would eventually abandon his most recent famous alter ego, Borat Sagdiyev. The comedian told Daily Telegraph that Borat would be also joined by the hip hop gangster wannabe Ali G, Cohen’s other funny character.

Although it is painful, Cohen felt right to let go of this highly popular characters he invented, simply because they became too …familiar to the public. The actor created both personae as “puppets” for improvised social satire, in which people he interacted with became his unsuspecting comic foils.

Ali G (Alistair Leslie Graham) first appeared in 1998; he is an uneducated, irritating young man with a deeply stereotypical view of the world and he asks all kind of strange, foolish questions. Somehow similar to Ali G, Borat is a misogynist TV journalist from Kazakhstan who “created five new plagues”, worked as an ice maker, gypsy catcher and “someone who removes dead birds from a computer.”

However, although both Ali G and Borat brought Sacha Baron Cohen fame, glory and money, the British actor seems determined to let go of these highly popular alter egos. "It is like saying goodbye to a loved one. It is hard, and the problem with success, although it's fantastic, is that every new person who sees the Borat movie is one less person I 'get' with Borat again, so it's a kind of self-defeating form, really,” said Cohen.