Bob Marley’s likeness, trademark and themes may soon appear on various retail products varying from beverages to apparel, as the late reggae icon’s family struck an important merchandise deal.

 

Bob Marley’s daughter, Cedella, explained that she and her family took into account “licensing just about anything.” However, she added that they would drop the idea if any problems occurred.

 

The family of Bob Marley, the Jamaican musician who died of cancer in 1981 at the age of 36, came to an agreement with Hilco Consumer Capital, a private equity firm, in order to build on the late artist’s name and works, thus preventing distributors from taking advantage of Marley products.

 

The group will license various products including food, collectibles, shoes, musical instruments, luggage, snowboards, headphones, electronics, as well as stationery, with the Bob Marley family of brands. In addition to the icon’s name, Hilco Consumer Capital is also due to license goods bearing the name of numerous song titles or lyrics taken from the singer’s most famous tunes. Some of these titles are Tuff Gong, Catch A Fire, One Love, Three Little Birds and Relics of Antiquity, the group announced on Tuesday.

 

A Bob Marley coffee and lager will be among the first products to hit the market.

 

Cedella Marley, the late star’s eldest child, has already published a book for children, entitled “Three Little Birds,” a brand that may develop into a series of children’s clothes, shoes and toys.

 

The singer’s family also plans to open a worldwide chain of cafés, in which people can pay tribute to the Bob Marley legacy.

 

Hilco paid approximately $20 million this month for half of House of Marley LLC, a joint venture with the musician’s family, a spokesman for the private equity firm informed Reuters.