BioWare announced a new strategy plan for their Mass Effect game campaign, after a wave of negative feedback was received on their plan to demand players a re-authentication every ten days.

The efforts to tackle piracy attempts were previously focused on the games The Sims and also BioShock, their fans receiving the new security measures rather upset. Company officials initially thought of a re-authentication for the game every ten days with an EA server, in order for it to work properly.

The announcement was followed by a hostile reaction from the fans and BioWare Community manager Jay Watamaniuk used one of the company’s official forums to announce the game’s new protection requirements. Mass Effect fans will only have to authenticate their game on their first installation.

Purchasing one disk will allow users to install the game on no more than three computers, which might be another reason for future complaints.

"BioWare has always listened very closely to its fans and we made this decision to ensure we are delivering the best possible experience to them," Mr. Watamaniuk said in his post. He also added: "To all the fans including our many friends in the armed services and internationally who expressed concerns that they would not be able re-authenticate as often as required, EA and BioWare want you to know that your feedback is important to us."

Even though the general reaction was on a disapproving note, the game companies have every reason to be concerned about game-piracy and surely there will be many other attempts to bring the number of pirated game copies to a minimum.