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The antiwar group MoveOn.org joined forces with famous
actors, musicians and directors to organize a new ad contest: “Obama in 30
Seconds.”
Obama supporters are asked to send 30-second spots revealing
their view of Obama’s campaign, in order to win a $20,000 gift certificate for
a camera and editing package. The winning ad will be aired on national
television.
Participants can send their entries until April 1 and MoveOn
members, estimated to be around 3.2 million, will vote them after watching them
on the MoveOn website. The top 15 ads will then be judged by a group of liberal
activists and stars in the industries of music and film.
Among the judges will be Ben Affleck, Matt Damon, film director
Oliver Stone, musicians Moby, Eddie Vedder and John Legend, civil rights leader
Jesse Jackson.
“MoveOn’s ‘Obama in 30 seconds’ ad contest is a chance for
everyone, from aspiring filmmakers to armchair pundits, to raise their voices
to put Obama over the top and help make history,” Academy Award-winning actor
Ben Affleck said.
The contest encourages participants to be as creative as
they want, but it does not allow personal attacks on anyone. Official rules say
that the ads are supposed to be about Barack Obama and should not refer at
Hillary Clinton or other Democratic candidates for presidency. The Bush
administration is to be mentioned only in contrast with Obama.
MoveOn launched a similar contest, named “Bush in 30
Seconds,” in 2004, in which around 1500 entries competed for the grand prize.
The winning ad pictured several children doing adult jobs, concluding with the
question “Guess who's going to pay off President Bush's $1 trillion deficit?”
The ad became one of the most watched political commercials.
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