Amazon.com apologized to clients for having
to wait even six weeks to receive their ordered Kindle, the electronic reading
device.
In the
apologetic note found on their website, Amazon’s chief executive, Jeff Bezos,
explained that the electronic device had sold out in a few hours after its
launch, and that caused the shipping delays. He also said the company had
improved its manufacturing capacity so that, when a client ordered a Kindle,
Amazon would ship it in the same day.
“We hope to
be able to announce you within the next few weeks that we’re back in stock and
that when you order a Kindle, we’ll ship it to you that very same day. That’s
our goal: order today and we ship today. Until then, customers can order now,
and they’ll be the first in line.”
The company
has denied several times to reveal how many Kindle units it has sold until now,
and this has raised questions whether Amazon really had manufacturing problems
or whether the company only wanted to give the impression of high demand, for
advertising purposes.
However, despite
its not-so good PDF compatibility, the black and white screen or the high price
of $399, the product was well received. On the other hand, Amazon launched the
device before Christmas, at the beginning of the shopping season. And that
could also explain why Kindle sold out so fast.
The product
was launched on the market in November, and Amazon also offered to “feed” it
with more than 90,000 books, newspapers and blogs. With Kindle, the
company tried to go beyond electronic books, so the device has built-in access
to The New Oxford American Dictionary and to the world’s most exhaustive and
up-to-date encyclopedia, Wikipedia.org, and its collection of over 2,000,000
articles.
Kindle is based on the high-resolution display technology
called electronic paper, developed by E-Ink, which means that its sharp black
and white screen that is as easy to read as printed paper. Th E-Ink technology
impressed many users, who wrote good Kindle reviews on the Internet.
“First, anyone who thinks that a PDA or mobile phone with an
LCD screen is "just as good" as a Kindle has never used a device with
eInk technology. The Kindle's screen is very un-computer-like, and very much
like reading paper. If you haven't seen one in person, you really can't
comprehend how much easier on the eyes an eInk display is. It's effectively the
difference between reading a laptop and reading a book... yes, it's that good”
wrote one of the Kindle fans.