Bartz Plans Yahoo Revamping

By Alexander Toldt
14:14, February 24th 2009
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Bartz Plans Yahoo Revamping

Yahoo Inc. new CEO, Carol Bartz, said she plans to revamp the company and focus on speeding the decision making and helping reverse the slowing growth of the popular Web portal.

Bartz, who was appointed Yahoo’s new chief executive officer last month, plans to reorganize the company to run under more centralized oversight. The new Yahoo head said that, under the new strategy, the Web portal will benefit from a more unified design to its products and will combine groups with duplicative functions. 

The new strategy includes slowing down the rollout outside the U.S. of its new display-ad system called APT, revitalizing the company’s leadership in display ads, remaking Yahoo’s important media unit and centralizing product development at the company’s Sunnyvale HQ.

Bartz, a 60-year-old former CEO of business software producer Autodesk, might make public her plan to reorganize Yahoo Inc as soon as this week, the Wall Street Journal reported. She will also most likely replace some executives, but it is not known how many and who will they be. When asked about this issue, a company spokesman described it as "rumors and speculation."

We do know, however, that Bartz will have to replace Neeraj Khemlani, general manager of Yahoo's news group, who decided to leave Yahoo to become VP and special assistant to the CEO for digital media at Hearst Corp., owner of The Chronicle,. Mr. Khemlani said that his departure has nothing to do with the change of leadership at Yahoo and added that Bartz "really understands how to reposition the company.”

The departure of Mr.Khemlani comes after an executive exodus at Yahoo last summer. Long times managers such as Qi Lu, executive VP of engineering for Yahoo's search group, Brad Garlinghouse, senior VP of communications and communities, and Vish Makhijani, senior VP of Yahoo's search group, left Yahoo for positions in other companies.



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