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O.J. Simpson’s dubious “If I Did It” book will not find a comfortable place on the shelves of Barnes & Noble bookstores, according to a statement from the chain.
Barnes & Noble is of the opinion that no great number of people will rush into book stores to buy O.J.. Simpson’s controversial book describing how he would have committed the two murders a decade ago, had he been the one to commit them.
As a result, the chain says the book will only be available by special order or for purchase online.
“Our buyers don't feel there will be enough of a demand to carry it in our stores,” Barnes & Noble spokeswoman Mary Ellen Keating told The Associated Press on Tuesday.
The publication of O.J.’s book was off to a rocky start in November, when HarperCollins announced it would release it. The public response was so strong that in the end, Rupert Murdoch, Chairman and CEO of News Corporation, pulled the plug on the whole deal.
HarperCollins is a division of News Corps, as well as Fox, where O.J. would give an interview. This too was scrapped.
It was announced earlier this month though that the creepy book still had a chance to see the light of day. New York-based publishing house Beaufort Books plans to repackage and publish “If I Did It.”
A federal bankruptcy judge ruled earlier this summer that the rights to the book belong to Ron Goldman’s family. O.J. Simpson still owes them $33.5 million in damages, due to the wrongful death judgment against him.
Beaufort president Eric Kampmann wrote in a statement: “We will be working diligently to not only publish this book well, but to honor the memory of the victims of this terrible crime: Ron Goldman and Nicole Brown Simpson.”
As to Barnes & Noble’s decision to restrict the book’s availability, Kampmann told the AP: “It is Barnes & Noble's decision, not my decision, and the marketplace will determine whether they are right or not. But I think it's sad if they're making their decision based on the HarperCollins experience, which was a totally different situation.”
Not all bookstore chains intend to snub “If I Did It.” Borders Group Inc. said Tuesday that it would stock the book however, it “will not promote or market the book in any way,” spokeswoman Ann Binkley specified.
“We think it will have some interest in the first week or two, then die down,” Binkley added.
The publication of “If I Did It” has caused a public feud between Denise Brown, sister of the late Nicole Brown Simpson, and Ron Goldman’s family.
One day after the new deal was announced, she said in a statement that she cannot believe her sister’s children “will have to be subjected to this step by step manual on how their mother and her friend Ron were murdered.”
Ron Goldman’s family considers the book to be a confession. While O.J.’s own writing will remain “intact,” they will add “key commentary.” Sales proceeds from the book will go to the Ron Goldman Foundation for Justice, aimed at helping victims of violent crime.
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