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Presidential candidate Barack Obama earned record-breaking
ratings Thursday night, with 38 million people tuning in to watch him accept
the Democratic nomination.
The final night of the convention received the highest
ratings of the gathering, drawing more viewers in all the categories tracked by
Nielsen Media Research, including all age groups.
The ratings surpassed the audience for the Summer Olympics
in Beijing, as
well as the one for the American Idol’s season finale in May.
It was a record night for CNN as well, as the network beat
both ABC and CBS in head-to-head competition. CNN has never in three decades
beat the broadcast channels in viewership when competing directly.
According to Nielsen, an estimated 24 million people watched
the convention Wednesday between 10 to 11 p.m. on ABC, CBS, NBC, CNN, Fox News
Channel, MSNBC, BET and TV One.
“It is extraordinary for us to beat the broadcast networks,”
said Jon Klein, CNN U.S.
president, according to The Associated Press. “This signifies what people have
known all along about where to get news.”
The number of Hispanic viewers that tuned in for the
convention grew considerably Thursday night, with an estimated 5.2 million
households watching during 10-11 p.m. EDT, during Obama’s speech. During the
previous three days of the convention, one million to 1.4 million Hispanic
households tuned in to watch.
The African-American audience also grew, with 3
million more households tuning in to watch, compared with the previous three
nights.
Obama’s speech drew twice the viewership for the acceptance
speeches by President Bush and Senator John Kerry in 2004.
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