The Austrian debate over teenage binge drinking has been fueled by a controversial radio ad that severely shook Austria’s wine industry.

The Gruener Vetliner ad, for Austria's signature wine, which described the wine as an "anti-depressant ideal against the usual Monday-morning blues," triggered massive criticism from politicians and medical experts alike.

"The Austrian wine industry deplores every kind of alcohol abuse and its negative direct and indirect affects on society, especially on children and teenagers," the industry said in a "position paper" released on Monday.

"Restrictive or even prohibitionist tendencies (also in the sense of advertising bans, that historically proved not successful) are rejected by the wine industry and its representatives acknowledge the hedonist character of moderate wine consumption."

In the last weeks, an increasing number of politicians had demanded measures against the growing phenomenon of teenage binge drinking, especially in rural areas.

After the slump that followed Austrian wine scandal in the mid-1980s, wine exports from Austria had been growing continuously. In 2006, Austrian winemakers exported 54 million liters of wine.