Apple’s Brick Is A New, “Game Changer” Manufacturing Process

By Alexander Toldt
18:47, October 5th 2008
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Apple’s Brick Is A New, “Game Changer” Manufacturing Process

Apple Inc is rumored to have come up with a new manufacturing process for MacBooks. The news came via a very well informed blogger - Seth Weintraub of 9to5Mac.

The new system was described by the blogger as “totally revolutionary, a game changer.” Apple apparently renounced at its policy to outsource the manufacturing process to Chinese and Taiwanese producers and took control of the process. After a few years to put the new process on tracks, Apple will reportedly use lasers and jets of water to carve the MacBooks out of a brick of aluminum. (Yes you red well!)

“Our source is adamant so bear with us. He says Apple has built a manufacturing process that would make Henry Ford proud,” the blogger wrote.

Steve Jobs’ new, state of the art plant, is already producing the new line of MacBook and MacBook Pros that Apple will most likely launch on October 14.

Seth Weintraub, a tech reporter with good sources within Apple, answered the big question about Apple that has been circulating over the past period: What is ‘the Brick”?

Many people in the industry speculated that it was a new TV set from Apple, a Mac or a wireless USB hub, but it was really about a block of high-quality, aircraft grade aluminum that Apple will use from now on to manufacture its MacBooks. Using powerful lasers and jets controlled by robots, Apple will carve the MacBooks from the aluminum brick.

“One of the biggest Apple innovations in a decade,” Weintraub wrote.



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