Apple recently released two new commercials from its Mac versus PC series, making fun of Microsoft’s marketing strategies. The ads are actually very funny and manage, in their 30 seconds, to point out that Microsoft’s efforts might be set in the wrong direction.

One of the ads presents John Hodgman in his PC role allocating the company’s money for advertising and fixing Vista. The stack for advertising is ridiculously large, while the one for the fix only has a few bills. When the Mac suggests that this might not be the solution and maybe a better deliberation on the situation should be considered, the PC says "You’re right!" and adds the small reserve for fixing Vista to the advertising stack.

The second ad shows Hodgman with a beeper meant to cover anyone saying "Vista," as the company decided to drop the name and start using the name Windows.

The battle between the two companies is unlikely to end any time soon, considering that each one is 100 percent certain that its product is better and use every opportunity to state it. At first, Microsoft did not directly respond to Apple’s attacks but has now fallen into the trap and prefers to take shots at its opponent instead on focusing on the presentation of its own accomplishments and products. The company spends too much time talking about stereotypes and the competition’s additional taxes and a much better strategy would be to get into the matters concerning Vista and show a significant change as soon as possible.