Apple Is Doing Great Thanks To The iPhone's Success

By Michael Todd
14:15, October 22nd 2008
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Apple Is Doing Great Thanks To The iPhone's Success

Apple Inc. announced yesterday that its sales recorded a significant boost, taking the fiscal fourth-quarter revenue up by 27 percent.

"We may get buffeted around by the waves a little bit, but we'll be fine," Apple Chief Executive Steve Jobs told analysts, referring to the fluctuations of the shares price, which rose 13 percent once the report was made public, after it experienced a 7 percent fall in recent weeks.

The report for the past three months shows that the company’s net income reached $1.14 billion, while during the same period of 2007 the income was $904 billion. The share price is also bigger, with $1.26 a share, compared to last year’s $1.01. The recorded revenue is $7.9 billion, significantly better than last year’s $6.22 billion.

Mr. Jobs explained that most of the quarter’s revenue comes from the iPhone sales, which were greater than expected. He added that the company managed to out-sell the market leader, Research in Motion, which developed the BlackBerry device. RIM had 6.1 million units of its BlackBerry device sold this past quarter, while Apple had 6.9 million iPhone devices sold. Apple’s CEO appeared very pleased with the results, saying that the feats reported are amazing and that the results are excellent, considering the fact that they’ve been in the market for only 15 months.

At this point, the device can be bought in 51 countries and by the end of the year the company plans to make it available in 19 more. This strategy, combined with the holiday season, will probably make this year’s final quarter also very profitable. The massive revenue recorded places Apple as the third largest mobile phone maker, just under Nokia and Samsung and above Sony and LG Electronics.

"Let's look at the ranking. Nokia is clearly number one with $12.7 billion. Samsung number two at 5.9 billion. Apple is number three at 4.6 billion, Sony Ericsson is number four with 4.2 billion. LG number five at 3.4 billion, Motorola number six with 3.2 billion and RIM number seven at 2.1 billion. Pretty amazing," said a very enthusiastic Jobs about the company’s accomplishments.

He also addressed the question on whether Apple will expand its offer with new models and versions. He stated that software and user experience are the company’s present and future strategy and offered a very amusing comparison: “From everything I heard, Babe Ruth had only one homerun, he just kept hitting it over and over again.” He also brought into discussion the other companies’ sales strategies, saying that "competitors are scrambling to copy the App Store, but it's not easy." The App Store, with its over 5,000 apps, managed to become extremely popular, attracting thousands of developers, millions of users and also recording more than 150 million downloads.

In addition to the iPhone’s success, Apple sold 2.6 million Mac computers this past quarter, from last year’s 2.2 million and also 11 million iPods, representing an increase of 8 percent from the same period of 2007.



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