Finally, the mystery was revealed. Few years ago Apple has filed a patent and reserved a mysterious name, MobileMe. At the time the name was considered as sure sign that Apple intends to venture intro the world of mobile phones.

However, the name of the phone unveiled by Apple was iPhone and MobileMe remained a mystery.

But today at WWDC 2008, Steve Jobs announced a new a new Internet service that delivers push email, push contacts and push calendars from the MobileMe service in the “cloud” to native applications on iPhone, iPod touch, Macs and PCs.

MobileMe provides a suite of ad-free web applications that deliver a desktop-like experience through any modern browser. The service which is accesibile at www.me.com offers also  Mail, Contacts and Calendar, as well as Gallery for viewing and sharing photos and iDisk for storing and exchanging documents online.

“Think of MobileMe as ‘Exchange for the rest of us,’” said Steve Jobs, Apple’s CEO. “Now users who are not part of an enterprise that runs Exchange can get the same push email, push calendars and push contacts that the big guys get.”

The service will officially launched on July 11, is a subscription-based service with 20GB of storage for $99 (US) per year for individuals and $149 (US) for a Family Pack, which includes one master account with 20GB of storage and four Family Member accounts with 5GB of storage each.