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Yesterday’s Apple presentation held in San
Francisco's Yerba
Buena Center
for the Arts did not bring about massive changes or innovations. Nevertheless,
the announcements are worth taking a look at, and here are some of them:
As most predicted, the greatest update is brought to the new
iPod touch, now in its 2G version. Physically it’s now a bit thinner, sexier,
and with a rounded, chrome back case. It now has a built-in speaker, and while
it is not exactly surround-sound, it is useful for listening together with
friends, or playing games.
Yes you read that right: the iPod Touch is now, according to
Steve Jobs, not so much a simple music player as it is a portable gaming
system. How does one obtain those games though? Well, through connection to
Apple’s App Store, accessible by 820.11 b/g Wi-Fi, now built in to the Touch.
This is not to say that music features have been completely forgotten though,
as the Touch now has a Genius feature, which based on the song you’re playing
selects similar songs and forms a playlist. While a handy feature, it is not
altogether new as other players have had it for years. Another interesting perk
is built-in Nike + support that can be used right away if you have the shoe
transmitter hardware.
The iPod Touch is not the only thing to receive a re-vamp
though. The long-awaited version 2.1 of the iPhone 3G firmware is now
released. The update, available on the internet, fixes more than 100 bugs, not
the least of which are the many dropped calls and the tendency of the device to
crash if overloaded with too many programs from the App Store. According to
Jobs, "This release fixes all that stuff—and it significantly improves
battery life”. As the previous software release failed to resolve these issues,
we shall have to test and see.
Perhaps the most welcome change though, is in the pricing:
The 8GB version of the iPod Touch is now $229 (down from $299), the 16GB is
$299 (down from $399), and the 32GB is $399 (down from $499), this brings it in
line with competing Microsoft Zune players.
The announcements of yesterday’s presentations may not drop
any jaws, but they certainly measure up to the standards which Apple is obliged
to hold itself to if it wants to keep its 70% market share.
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