Through large adverts in The New York Times and The Wall Street Journal, Apple announced on Friday that its App Store recorded over 300 million downloads. These are impressive figures as the store opened just five months ago. Also, the company announced that the App Store now hosts more than 10,000 applications.

As the top-downloads list shows, people are mostly looking for entertainment applications and games. Along with them, there are also other well-liked applications, such as Facebook, Google Earth and Pandora, an Internet radio streaming app. Other than that, it looks like even business and productivity-oriented applications start to have an uprising popularity, as the new iPhone 3G was released.

The huge number of downloads is justified by the fact that Apple integrated its App Store with iTunes, therefore browsing, downloading and installing applications are always just a few clicks away. Anyhow, downloads don’t fully reflect Apple’s revenue, since some of the applications are free. The Silicon Valley Insider estimated a $50-100 million profit for the company. Even though Apple’s income isn’t impressive, its popularity surely is. Estimating that there are over 20 million iPhones and iPod touches sold worldwide, it means that, in average, every user has downloaded about 10 applications, more than any other mobile device user does. Speaking about the remarkable figures, Apple CEO, Steve Jobs, said: "We've never seen anything like this in our careers."

For the next year, Apple’s expectation for the App Store is $1 billion revenue, a realistic approach, considering the new devices that are to be released and the general appeal Apple created around itself since the company began the iPhone madness.