Apple took yet another decision to reject one of its developers this week, and this should come as no surprise, since it seems this has become one of Apple's latest guilty pleasures. But that's not all: as more developers get rejected, they also get a non-disclosure warning in their rejection letters, as MacRumors reported.

A strange thing happened this week worth mentioning: after having his app Podcaster rejected, developer Alex Sokirynsky expressed his disapproval of Apple's reaction toward the app he developed. However, his latest post on the blog got lost along the way yesterday, when it magically dissapeared. I feel a non-disclosure problem here...

So far, we've seen a lot of Apple rejections, some of them with incredible motivations, others with no motivation. At the end of the day, Apple seems to be eliminating unwanted competition by hiding under “duplication” reasons, while developers get more and more confused by Apple's reactions.

Steve Jobs did admit that there will be limitations to the apps that will be distributed through App Store, but he also said their main interest is to get as much apps as possible out there, and so far, we've seen way too many rejections, oddly enough on apps that users really wanted.

So what does Apple really want? No one can tell, but one thing is for sure: as developers begin to doubt the usefulness of those guidelines they're supposed to follow, Apple should think about re-shaping them in such a way to give developers a base to start from, and give users what they want from the App Store.