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The economic shortage has taken its toll on many companies in the tech industry, and the latest figures from NPD Group suggest that not even Apple is recession-proof. Although it has been affected much less than others, it is obvious that Apple needs to do “something” to boost hardware sales.
Things don’t actually look so tragically, as Apple sales have generally remained slightly behind the December 2008 sales, but just enough to make it look like good news rather than bad news.
Compared to the same period last year, sales have gone down 6 percent, but that should come as no surprise, considering Apple had no major announcements to make in terms of hardware. Desktop sales were the ones to suffer the most, analysts have shown.
But overall, Piper Jaffray research analyst Gene Munster estimated that Mac shipments are in compliance with the general estimations for the period ending March, which place Apple at a little over 2 million units shipped (AppleInsider provided more
details).
The aspect worth noting here is that Apple is looking at its first decline in the past six years, however, this is unlikely to put Apple in a “downfall” light. The slight decline is more likely to be seen as a neutral or slightly positive, at least in the economic context we are facing, Munster suggested.
The only thing one could recommend Apple right now would be to start deploying new hardware, and perhaps take into consideration the fact that in tough economic times, price is always an issue.
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