Americans Spend $1200 Per Year On Consumer Electronics Products

By Max Brenn
21:14, May 1st 2007
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Americans Spend $1200 Per Year On Consumer Electronics Products

Gadget and consumer electronics producers must be very happy after the latest study released by CEA (Consumer Electronics Association). According to their data, an average US household has up to 25 consumer electronics products.

The study also identified the top five growth sectors in consumer electronics. CEA said that digital video recorders (DVRs), network routers or hubs, MP3 players, cable modems and digital cameras are the best sellers among US customers. In this moment, 32% of American households own an MP3 player and DVR ownership and network/routers in U.S. households grew eight percentage points since 2006 to 25 and 30 percent respectively. Also, CEA revealed that 178.5 million wireless phones are in use and DVD players have reached 84 percent household penetration.  

"It's interesting to note here that two of the fastest movers and shakers in the CE industry are devices that enable home networking," said CEA Senior Research Analyst Elena Caudle. "The other three products enable consumers to create, shift or transport digital content. As consumers continue to embrace digital technology this new convergence will continue to change the way Americans live, work and play."

Beside the trends in consumer electronics ownership and acquisition, CEA’s study also unveiled the spending habits of American customers.

According to their data, an American adult spends $1200 per year on consumer electronics products. Meanwhile teens spend spend $350 each year which is about half of their total annual discretionary income. Adults with children and teens spend up to $500 more on CE purchases than the national average.

"This is excellent news for the industry as children and teens who currently influence household CE purchase decisions grow up to become the next generation's early adopters," said Caudle.



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