MTV cleverly picked up the executive producers of Disney’s “High School Musical” phenomenon to create an edgier version of the teenage musical, this time set in a mall and starring a modern Cinderella, a modern evil witch and of course, a modern Prince Charming, in “The American Mall.”

The Cinderella of this story is the pretty and brunette teenage Ally (Nina Dobrev, “Degrassi: The Next Generation”), an aspiring singer/songwriter who works in her mother’s music store at the mall. Ally dreams of attending New England Conservatory, but mom (Yassmin Alers), a failed singer, wants comfort and safety for her daughter, best embodied by a business degree.

Ally falls in love with an equally cute boy, mall custodian Joey (Rob Mayes), who is also a struggling musician. He and his band mates, now fellow janitors, had their equipment stolen before a gig and they are currently trying to raise money and replace their stuff.

The infatuation is mutual, as Joey also likes Ally and appreciates her musical endeavors.

Enter the evil witch, portrayed by rich mean girl Madison (Autumn Reeser, “The O.C.”), whose father owns the mall and whom she hopes to one day become heiress to.

Autumn is evidently a spoiled brat and what she wants, she gets. What she decides she wants this time is to have Ally’s mother evicted so she can have space for her own boutique; she also wants Joey, and what better way to get him than by tempting him with equipment and ensuing fame and fortune? Predictably enough, the boy is left to choose between the two loves of his life: Ally and music. Predictably and pleasantly cheesy enough, the story has a happy end.

“The American Mall” comes to our TV screen via executive producers Bill Bordon and Barry Rosenbush, who had overwhelming success with the “High School Musical” franchise. Shawn Ku directed, while Mr. Ku and Bonnie Story took care of choreography. The musical premieres Monday night.