Amazon.com announced yesterday the release of a new feature for its Video on Demand service, which will enable users to stream ad-free movies and also T shows directly on their PCs or Macs. Once a customer will access the product detail page, the service will automatically play the video’s first two minutes for free, offering a peak at the action. After the two minutes, users can leave the page, rent or buy the movie.

The service comes as an upgrade to the company’s previous offer, which allowed customers to download movies and watch them through the Amazon Unbox application or via a TiVo box on their PCs.

“The ability to watch content instantly without downloading first was among the most requested features of our customers, and now it’s live,” enthused Roy Price, Amazon’s director of Video On Demand, “customers can instantly watch the ad-free title of their choice on a Mac, PC or compatible Sony BRAVIA TV.” Amazon decided to team up with Sony in order to allow its users to view its content directly through Sony's Bravia Internet Video Link device on Bravia Flat Screen TV sets.

Amazon announced that a whole new line-up filled with new shows and popular older movies and TV shows, including pilots, premieres and full episodes will be included in its September offer. At this point, unfortunately, the service is available only in the United States, but who knows what else the company has instored in its future plans, considering the fact that most of its content is would be highly apreciated in many other places.