After Apple, EMI Signs A Deal with YouTube
By Max Brenn
17:43, June 1st 2007
47 votes
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After Apple, EMI Signs A Deal with YouTube

Shortly after Apple announced its latest gadget will be compatible with YouTube, the video sharing site owned by Google has another reason to celebrate. YouTube and EMI has signed an agreement which will give users unprecedented access to authorized videos and recordings from EMI Music artists, including those featured in user generated content.

"With this deal, all four of the world's major music companies are now official YouTube partners," said Chad Hurley, CEO and Co-founder of YouTube. "EMI is a proven leader in the emerging digital music landscape and one of the world's largest and most respected music companies. We're excited to add EMI Music's stellar roster of artists' content to our site and make it available to our community."  EMI will offer music videos from artists including David Bowie, Coldplay, The Decemberists, Fat Boy Slim, Gorillaz, Lily Allen, Norah Jones and YouTube Video Award winners, OK Go and Sick Puppies. Moreover, as part of this agreement, EMI will make authorized video content available to YouTube for the first time.

YouTube's content management tools also give EMI Music the ability to request the removal of EMI's copyrighted content from YouTube.

Since Google acquired YouTube in a $1.6 billion deal, the Mountain view company made efforts to secure copyright agreements with content producers.

In February YouTube signed a deal with Digital Music Group Inc. to post more than 4,000 hours of video content such as classic television shows to the video-sharing site.

YouTube has also signed deals with music companies including Warner Music Group, Universal Music Group and Sony BMG Music Entertainment that will allow consumers to use some of their music in the creation of videos.

 



© 2007 - 2008 - eFluxMedia
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