Adobe unveiled on Wednesday the availability of Adobe Media Player 1.0, a customizable Adobe AIR application that offers users ways of interacting with their favorite content.

The project was made possible in collaboration with major television broadcasters and leading content publishers such as CBS, MTV Networks, Universal Music Group, PBS, CondéNet and Scripps Networks, which will offer users a diversified content of television programming and entertaining video content, Adobe said in the announcement.

John Loiacono, senior vice president of Creative Solutions at Adobe, said in a statement: “With Adobe Media Player, we’re bringing viewers and content owners closer together, with an experience that doesn’t constrain them by platform or proprietary software application.”

Adobe Media Player 1.0, which is available for download here, enables high-quality playback of streamed, downloaded or locally stored video in the Adobe Flash format, the company said.

“It’s a merger of TV Guide and DVR for Internet video content,” Loiacono further said. “Some great shows, like The Hills from MTV and CSI from CBS, are already available to view and more will be coming soon,” he added.

Over the next couple of months, Adobe promised to bring even more content from MTV, Nickelodeon, COMEDY CENTRAL, VH1, CMT, Logo, Spike, The N, Game Trailers and Atom Films.

“As the Internet has matured and video has become more and more popular,” said Melissa Webster, vice president IDC Content and Digital Media Technologies, “content owners are looking for new ways to connect with their audiences, both online and offline.”

Adobe Media Player will offer a little extra from what is available on the market today by enabling viewers to subscribe to free content and have total control over the things they watch. At the same time, it will offer content owners and media publishers the possibility to “distribute, measure and build businesses around video content.”