Adobe unveiled on Wednesday the
availability of Adobe Media Player 1.0, a customizable Adobe AIR application
that offers users ways of interacting with their favorite content.
The project was made possible in
collaboration with major television broadcasters and leading content publishers
such as CBS, MTV Networks, Universal Music Group, PBS, CondéNet and Scripps
Networks, which will offer users a diversified content of television
programming and entertaining video content, Adobe said in the announcement.
John Loiacono, senior vice
president of Creative Solutions at Adobe, said in a statement: “With Adobe
Media Player, we’re bringing viewers and content owners closer together, with
an experience that doesn’t constrain them by platform or proprietary software
application.”
Adobe Media Player 1.0, which is
available for download here,
enables high-quality playback of streamed, downloaded or locally stored video
in the Adobe Flash format, the company said.
“It’s a merger of TV Guide and
DVR for Internet video content,” Loiacono further said. “Some great shows, like
The Hills from MTV and CSI from CBS, are already available to view and more
will be coming soon,” he added.
Over the next couple of months,
Adobe promised to bring even more content from MTV, Nickelodeon, COMEDY
CENTRAL, VH1, CMT, Logo, Spike, The N, Game Trailers and Atom Films.
“As the Internet has matured and
video has become more and more popular,” said Melissa Webster, vice president
IDC Content and Digital Media Technologies, “content owners are looking for new
ways to connect with their audiences, both online and offline.”
Adobe Media Player will offer a
little extra from what is available on the market today by enabling viewers to
subscribe to free content and have total control over the things they watch. At
the same time, it will offer content owners and media publishers the
possibility to “distribute, measure and build businesses around video content.”