Adobe released two days ago a statement with big news for
all Web site surfing enthusiasts. The company announced that with the help of
its software, search sites such as Google and Yahoo will finally be able to
provide a more comprehensive information on Flash-based sites.
The company expressed its hopes that its upgrade process
will now encourage designers to develop many new features with the rich
Internet applications, all knowing that from now on their work will be
significantly more exposed to Web surfers, thus raising their gains in addition
to their popularity.
At this point, all Web sites based on Flash technology get
skipped by the search engines or appear with little pieces of text, highly insufficient
for attracting their target-visitors. Most of the Flash sites sell products,
present advertisements, movie trailers and posters or different events, and in
order to properly present their products and offers, such a change was in high
demand.
"We are initially working with Google and Yahoo! to
significantly improve search of this rich content on the Web, and we intend to
broaden the availability of this capability to benefit all content publishers,
developers and end users," said David Wadhwani, general manager and
vice president of the Platform Business Unit at Adobe, as quoted by
PCMag. He also added that until now such searches were very challenging and a
lot of useful information for users failed to appear because of the complex
dynamic content and this is exactly what the company intends to change.
The new changes will bring the Flash based Web sites a lot
higher in the search results, as a direct consequence of the much more
extensive site descriptions.
Once the program will be implemented in Google and Yahoo!
and all negative feedback, if any, will be dealt with, Adobe plans to include
many other search engines such as Live.com and Ask.com in order to ensure the
biggest coverage possible.
At this point there are three main issues connected to
Google’s search capacities: one refers to the problems encountered when
searching bidirectional languages such as Arabic and Hebrew, another involves
the JavaScript, which will not turn out in the search results if Flash is
loaded through it and finally, the content loaded from any sort of external
Flash resources is not being identified as part of the content.
The company also announced that another aspect of the search
platform will be completed, with a set of Flash developer tools currently in
the works.
One of the problems which users will still face even after
the announced changes, is that for now, the search engines won’t be able to
identify the text presented as images, such as the text written on a t-shirt,
sticking only to the embedded text.
One of the companies that
will not be able to use Adobe’s research results is Microsoft, which released
last year its own Flash competitor called Silverlight. Unfortunately, Microsoft’s
software trails way behind Adobe’s Flash technology, and surely, the upgrade
will only further amplify the gap.