Adobe, Google, Yahoo Make Flash Files Searchable
By Dee Chisamera
10:11, July 1st 2008
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Adobe, Google, Yahoo Make Flash Files Searchable

Adobe, Google and Yahoo are working on changing the search experience and deliver better results, by making dynamic Web content and rich Internet applications searchable.

Adobe unveiled today its plans to improve search results of dynamic Web content and rich Internet applications (RIAs) by teaming up with big names such as Google and Yahoo.

With the help of the Adobe Flash Player technology, Google and Yahoo search engines will be able to better index the Flash file format (SWF) and provide search results that are currently undiscoverable for search engines.

The SWF specification describes the file format used to deliver rich applications and interactive content via Adobe Flash Player.

As David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe, pointed out, Adobe is now leading the charge in improving search of content that runs in Adobe Flash Player, which has been extremely challenging to do until now.

Adobe Flash Player is currently installed on more than 98 percent of Internet-connected computers, and even though search engines are already capable of indexing static text and links within SWF files, RIAs and dynamic Web content have always been a problem because of their changing states.

Yahoo and Google will be the first two to benefit from the technology, but Adobe intends to broaden the availability of this new capability so as to benefit all content publishers, developers and end users, Wadhwani added.

Yahoo said it will include the improved Web search capabilities in a future update for Yahoo Search.

Google said their collaboration with Adobe will help Web site owners who design their sites with Adobe Flash software by better indexing the content.

It’s the end of all frustrations for designers and Web developers, said Danny Sullivan, editor-in-chief at SearchEngineLand.com. The changes will most likely result in a better experience for searchers, he added.



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