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Adobe, Google and Yahoo are working on changing the search
experience and deliver better results, by making dynamic Web content and rich
Internet applications searchable.
Adobe unveiled today its plans to improve search results of
dynamic Web content and rich Internet applications (RIAs) by teaming up with
big names such as Google and Yahoo.
With the help of the Adobe Flash Player technology, Google
and Yahoo search engines will be able to better index the Flash file format
(SWF) and provide search results that are currently undiscoverable for search
engines.
The SWF specification describes the file format used to
deliver rich applications and interactive content via Adobe Flash Player.
As David Wadhwani, general manager and vice president of the
Platform Business Unit at Adobe, pointed out, Adobe is now leading the charge
in improving search of content that runs in Adobe Flash Player, which has been
extremely challenging to do until now.
Adobe Flash Player is currently installed on more than 98
percent of Internet-connected computers, and even though search engines are
already capable of indexing static text and links within SWF files, RIAs and
dynamic Web content have always been a problem because of their changing
states.
Yahoo and Google will be the first two to benefit from the
technology, but Adobe intends to broaden the availability of this new
capability so as to benefit all content publishers, developers and end users,
Wadhwani added.
Yahoo said it will include the improved Web search
capabilities in a future update for Yahoo Search.
Google said their collaboration with Adobe will help Web
site owners who design their sites with Adobe Flash software by better indexing
the content.
It’s the end of all frustrations for designers and Web
developers, said Danny Sullivan, editor-in-chief at SearchEngineLand.com. The
changes will most likely result in a better experience for searchers, he added.
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