Adobe and ARM joined forced to bring rich Internet applications and Web services to mobile devices and consumer electronics with the help of a new technology that optimizes the Adobe Flash Player 10 and Adobe AIR for ARM-powered devices.

The agreement is expected to enhance the mobile graphics and video capabilities on ARM platforms found on everything from mobile phones, to set-top boxes, mobile Internet devices, televisions, automotive platforms, personal media players and other mobile computing devices.

With the deployment expected to take place in the second half of 2009, the technology promises to address the challenges of Web browsing, and remove all barriers to publish content and applications seamlessly across screens.

ARM vice president of Marketing Ian Drew said the partnership with Adobe “will develop optimized Adobe Flash and AIR implementations that will run on billions of devices” such as mobile devices, mobile computing platforms, automotive infotainment and more.

The purpose of the collaboration is to ultimately transform the applications and browsing experience on mobile devices into an experience as rich and powerful as on desktops.

The technology targets the ARMv6 and ARMv7 architectures used in the ARM11 family and the Cortex-A aeries of processors.
The initiative is part of the Open Screen Project, which is supported by a lot of industry leaders. Adobe said the technology will be available royalty-free to partners in the Open Source Project.

Industry leaders, such as Broadcom, Freescale, , NVIDIA, Samsung, or Texas Instruments, showed their support and excitement for the initiative, expressing confidence that the technology will deliver better performance and functionality, but also lower power consumption and equitable costs.