Across The Ages: The Beatles Enter Digital Territory With Rock Band

By Jane Ivory
16:49, October 31st 2008
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Across The Ages: The Beatles Enter Digital Territory With Rock Band

The Beatles are set to become truly the kings of everything as the Fab Four’s music will now be featured in a video game conceived by Apple Corps, MTV and Harmonix, in the vein of “Rock Band.”

Apple Corps, the company handling The Beatles’ music catalog, has for the first time in history agreed to allow access to the cherished music for digital use. A video game is to be created by game developer Harmonix and publisher MTV Games, creator of “Rock Band,” with the express blessing of surviving Beatles Paul McCartney and Ringo Starr, as well as George Harrison’s widow Olivia Harrison and John Lennon’s widow, Yoko Ono Lennon. All four manage The Beatles’ estate.

Giles Martin, son of the Beatles’ producer George Martin will serve as the project’s music producer.

The involved parties announced the extraordinary project in a conference call on Thursday but offered few details other than the game’s imminent existence. Jeff Jones, chief executive of Apple Corps, said the game would include “samples from the whole (music) catalog.”

Alex Rigopulous, chief executive of Harmonix, said the game would offer players “an experiential journey” through the legendary band’s music, from the first recorded album, “Please Please Me,” to the last, “Abbey Road.” Rigopulous also said the new game would be a “full-blown custom game built from ground up” and not another release under the “Rock Band” brand.

The as-yet-untitled game will be released next year, around the holidays. No details regarding a specific release date or a sale price were provided. No specific Beatles songs to be included in the video game were named either.

Paul McCartney expressed his enthusiasm for the project in a statement, calling it a “fun idea” which will introduce new generations to The Beatles’ music in one unique way: “from the inside out.” How many people could there possibly be on this planet who have yet to hear a Beatles tune though?

Ringo Starr said in a statement that the upcoming game represents “a natural progression into the 21st century” for The Beatles’ legacy, “through the computerized world we live in.”

The Beatles’ music has long eluded iTunes and other digital retailers. In fact, the Fab Four’s songs have been ferociously guarded by Apple Corps over the past 38 years, after the Brits disbanded in 1970.

It was only recently that the surviving Beatles and the widows of Lennon and Harrison approved the remaking of the Beatles records for the Cirque du Soleil show “Love” and use of master recordings in “Anthology.” Beatles songs have also been used on “American Idol” and in the films “Across the Universe” and “I Am Sam.”



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