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AT&T has announced that its LaptopConnect subscribers
will be granted free access to all of AT&T WiFi hotspots.
LaptopConnect is an AT&T service with which subscribers
have fast internet access via a 3G connection. The service covers a large area
of the United States, but has the drawback of using the same frequency as
mobile phones, making it slower on some occasions.
Even though the decision to offer services that seem rather
similar could sound funny, the telecom giant says that this is part of a plan
to show its subscribers that the company wants to give them maximum choice over
the type of network they use. The decision is based on the idea that some
customers might want to migrate to a WiFi network as soon as they are in its
coverage zone and benefit of its stability.
AT&T has more than 17,000 hotspots in the US, most of
them being McDonalds stores and Starbucks outlets, but also a few airports.
The company will benefit of this move as much as the
subscriber. 3G connections sometimes happen to work poorly indoors, where steel
and concrete can block the signal. From the consumer’s point of view, this means
a slower surfing experience. If a subscriber jumps to a WiFi connection when
indoor, both he and the network benefit of this. The user has a constant
connection to the internet, and the network has a less crowded band of
frequency, making more room for users who have no other alternative than the 3G
connection.
The migration from one network to the other will be very
simple. As soon as a user approaches a WiFi hotspot, a notification message
will pop-up on his or hers laptop screen, and then the AT&T Communication
Manager would be used to connect to the hotspot.
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