If you were used to call the Geek Squad for help, you should know there’s another geek team in town, this time provided by AT&T. The U.S. carrier launched the ConnecTech initiative, a home services care program that covers 50 states and offers technical support for virtually anything, from television and home theater installation, to personal computer and home network setup.

“AT&T has long been a familiar face in the homes of Americans — first installing phone service, high speed Internet service and now AT&T U-verse TV,” said Carmen Nava, senior vice president, Consumer Marketing Operations for AT&T. “Now, we are taking that expertise to a whole new level with robust in-home tech support, and with the same great customer service and reliability we've delivered for more than a century.”

The service is available for both AT&T and non AT&T customers, who can access www.att.com/connectech to start their ordering process. The services don’t exactly come cheap: $99 for computer and network installation, $179 for computer services and in-home support, $149 for television and home theatre, and $69 for PC/home network telephone support.

However, by making a comparison with the famous Geek Squad, these services actually come cheaper, so the competition is on! The AT&T services will cover in-home and over-the-phone support services, including next-day installation, seven days a week.

“The home services industry represents a billion dollar marketplace,” said Nava. “We’re using our strength in TV and broadband services to integrate both the product and care needs of today’s digital consumer.”

AT&T believes to have an advantage over the Geek Squad as a telecom provider. At the same time, they are just one of the big names that are now starting a tech support business. It’s nice to know we’ll have more choices!