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Netscape’s former days of glory are, well, over and AOL’s attempt to emulate Digg.com’s success with the same social-networking features proved a fiasco.
Netscape Director Tom Drapeau recently unveiled on the company’s official blog that the site will be revamped, and that visitors have played an important part in this overhaul, which is expected to be rolled out “soon.”
“There are some upcoming changes to the Netscape.com site that we hope will improve your experience. We'll be providing two different news options for you based on what you've told us over the past few months."
Currently ranked the 525th site in the world by Alexa.com, Netscape gave up its Digg.com-clone status in favor of another cloning, this time of Yahoo’s portal, which is available at http://netscape.aol.com/. The initial social-news characteristics that were so similar with those that made Digg.com popular were the idea of former AOL/Weblogs Inc. exec Jason Calacanis, which is currently the head of Mahalo.com.
However, the overhaul is not ditching the already-patented idea of having a social-news oriented Netscape:
“Visitors to Netscape.com will see a more traditional news experience very soon. Don't worry, the social news site isn't going away! We will keep you updated on where you will be able to find the social news site as we get closer to making the switch,” said Drapeau.
Trafic from the Netscape.com site will be redirected and Drapeau explains why:
“The decision to redirect the current Netscape.com site is based on that feedback and our desire to better serve our community.”
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