AOL has recently announced that it will let its users to choose the online ads with which they will be targeted with. This move is brilliant and we will rightfully wonder why AOL LLC hasn’t implemented it before. However, from now on at least the smart idea will reach its users.

It is obvious that the users will choose the ads they want to be provided with by the company based on their web surfing and this way the advertisement will be more efficient. The users will get informed by the company about everything they are really interested in and the ads will not irate anyone. On the other hand AOL LLC will reach precisely its targets.

The so-called behaviorally targeted ads use cookies for anonymously monitor and track the web sites that the users have visited. Then the behavioral ad networks will then send those users the specific ads in which they are most likely to be interested in based on the sites the user has visited.

AOL LLC however has said that it has improved the opt-out process by expanding the use of technology developed by Tacoda, the company that AOL has acquired earlier in the year.

But the most important thing for the users is the fact that through this move AOL says that it is also trying to protect the privacy of its users. "Our goal with this program is to engender greater trust for targeted advertising by communicating with consumers in a more visible way, and by providing them more information about their choices.” – Curt Viebranz, AOL’s Platform-A’s president has stated.