Today, Advanced Micro Devices Inc. (AMD) released two new products on the market: its ATI Radeon™ HD 4850, a tera FLOPS graphics card and its ATI Radeon™ HD 4870, the first graphics card with a GDDR5 memory ultra high bandwidth. Both products feature AMD’s energy-efficient design and its DirectX 10.1 compatibility.

“The ATI Radeon 4800 series represents a 2X performance jump over the ATI Radeon™ HD 3800 GPU, the biggest generational increase since the game-changing launch of the Radeon™ 9700 in 2002,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD, according to BusinessWire. The company decided on focusing its efforts on maximizing the efficiency of its building process in order to set a new standard for performance-per-watt, performance-per-mm² of chip die size, and also performance-per-dollar.

The ATI Radeon HD 4850 is available at a price of $199 and offers a GPU speed of 625 MHz, with 512 MB of GDDR3 memory at 2 Giga Bytes per second with a board power of 110 watts.

The ATI Radeon HD 4870 is available at a price of $299 with a GPU core clock speed of 750 MHz, a board power of 160 watts and 512 MB of GDDR5 memory rated at 3.6 Giga Bytes per second.

The company announced that both are already available for purchase and that the prices are just the ones suggested by the AMD, not being able to confirm that its retailers will keep the same amounts.

Advanced Micro Devices Inc. is a multinational semiconductor company founded back in 1969, which is involved in developing computer processors and related products such as microprocessors, graphics processors for servers, personal computers and workstations.