This week, AMD proposed a new solution to improve the gaming experience by launching “The Future is Fusion” campaign, which promises to combine innovation and collaboration in a way that will enable the next-generation technology to change our lives.

Fusion was created to close the gap between hardware and software so as to answer the user needs by simultaneously offering energy efficiency, high performance, and low cost.

AMD explained that as graphically intense applications, virtualized environments and parallel hardware architectures began to emerge, the pressure on finding ways of interaction between software and hardware for satisfying experiences grew.

This is where accelerated computing comes in, as a way of improving “how hardware and software interact to support emerging application areas and evolving workloads while providing energy efficiency, great performance, and low cost.”

In its presentation, AMD integrated Fusion in all environments as “the process where customer needs, dreams and desires bond with AMD’s own passion for engineering.” At home, at work, at play, Fusion seems to be AMD’s solution to enhance computer capability and the best experience and performance.

The campaign comes at a time when AMD needs to show that it can do better that rival Intel, who always seems to be one step ahead on the market.

What Fusion practically does is freeze all background processes while running a game, saving memory space and CPU usage.
The strategy is to answer the needs of gamers who can’t afford a super-mega-computer to play games, but want to enjoy a gaming experience without wanting to throw their computers out the window every 5 minutes.