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This week, AMD proposed a new solution to improve the gaming
experience by launching “The Future is Fusion” campaign, which promises to combine
innovation and collaboration in a way that will enable the next-generation
technology to change our lives.
Fusion was created to close the gap between hardware and
software so as to answer the user needs by simultaneously offering energy
efficiency, high performance, and low cost.
AMD explained that as graphically intense applications,
virtualized environments and parallel hardware architectures began to emerge, the
pressure on finding ways of interaction between software and hardware for
satisfying experiences grew.
This is where accelerated computing comes in, as a way of
improving “how hardware and software interact to support emerging application
areas and evolving workloads while providing energy efficiency, great
performance, and low cost.”
In its presentation, AMD integrated Fusion in all environments
as “the process where customer needs, dreams and desires bond with AMD’s own
passion for engineering.” At home, at work, at play, Fusion seems to be AMD’s
solution to enhance computer capability and the best experience and
performance.
The campaign comes at a time when AMD needs to show that it
can do better that rival Intel, who always seems to be one step ahead on the
market.
What Fusion practically does is freeze all background
processes while running a game, saving memory space and CPU usage.
The strategy is to answer the needs of gamers who can’t
afford a super-mega-computer to play games, but want to enjoy a gaming
experience without wanting to throw their computers out the window every 5
minutes.
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