AMD Agreed To Sell DTV Business To Broadcom

By Dianna Cooper
16:37, August 25th 2008
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AMD Agreed To Sell DTV Business To Broadcom

Advanced Micro Devices Inc. (AMD) has consented to vend its digital-television business to Broadcom Corp. (BRCM) for approximately $192.8 million, Reuters reported.

The agreement will make the multinational semiconductor corporation, based in Sunnyvale, California, "leaner and more focused while seeking to create a business model to deliver sustainable profitability," according to President and Chief Executive Dirk Meyer, who joined AMD in 1996. Moreover, Meyer said the trade would lessen the income that the business needs to generate in order to break even.

Last month, AMD said that it decided to quit the Digital TV market, in an attempt to reorganize its businesses.

Meyer described in the statement the deal as a "key step," making AMD improve its economic situation.

"The acquisition of AMD's DTV business, which will become the core of Broadcom's DTV line of business, will enable us to significantly scale and accelerate the completion of our digital TV product portfolio while also expanding our tier one customer base and positions us to achieve leadership and long-term growth in this important market segment," stated Daniel Marotta, Senior Vice President & General Manager of Broadcom's Broadband Communications Group.

In connection with the deal, which is scheduled to close by the end of 2008, about 530 Advanced Micro Devices employees working for the DTV and certain employees directly backing this team will be asked to labor for Broadcom, the American provider of integrated circuits for broadband communications.

The business deal was accepted by the board of directors of each company.

AMD's DTV product line includes Xilleon integrated DTV processors and reference designs, NXT receiver ICs, the Theater 300 DTV processor, as well as a line of panel processors that perform advanced motion compensation, scaling and frame rate conversion.



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Tags: AMD, Broadcom, DTV
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