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"60 Minutes" hit it big with Steve Kroft's interview with President-elect Barack Obama and wife, Michelle. The newsmagazine helped CBS claim the most-watched network position for the seventh straight week.
Steve Kroft's interview with the Obamas also made “60 Minutes” the week’s No.1 program with an average of 25.1 million total viewers, the largest audience of the fall season for a single program on a single network. The newsmagazine did not record such a big audience since January 1999. The figures were provided by Nielsen Media Research.
Overall, CBS was the most-watched network of the week with an average of 12.3 million total viewers. ABC was second with 10.5 million viewers, NBC third with 7.7 million and Fox had 6.8 million.
CBS also was the No.1 in the category of viewers aged between 18 and 49. The competition was much tighter in this category. CBS recorded a rating of 3.3, slightly higher than ABC’s 3.1. NBC was third.
The other programs that contributed to CBS’s success were "CSI: Crime Scene Investigation" (19 million viewers) and "NCIS" (18.8 million viewers).
Only the Presidential and Vice Presidential debates gathered a wider audience than “60 Minutes’” interview with the Obamas, but the debates aired on multiple channels. It is the first time that the “60 Minutes” series has been the No. 1 two weeks in a row since 1993. This season, “60 Minutes” has recorded an increase of 12% compared to lat year’s audience ratings.
As for basic cable, ESPN scored a hit on Monday with the game between 49ers and the Cardinals. The game was the No.1 program of the week with 11.9 million total viewers.
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