This Super Bowl weekend is up for many interesting things, such as three dimensional commercials. Due to the big pressure the broadcasters put on the advertisers’ shoulders, they have thought about attracting the audience by announcing 3D glasses needed for the weekend programming.

On Friday, Procter & Gamble released its 3D website for Crest Whitestrips Advanced Seal and joined PepsiCo and DreamWorks Animation in applying the creative technology for this marketing issue. Pepsi and DreamWorks will air 3D ads during the Super Bowl for SoBe Lifewater and DreamWorks' upcoming 3D movie, “Monsters vs. Aliens.”

Pepsi has already handed in almost 130 million pairs of the big 3D glasses by distributing them in 25,000 groceries, drug and mass retail stores. The glasses had been provided by Intel, which pays for the production of both 3D ads and 3D movies.

Procter & Gamble’s marketing trick consisted of their 3D website being opened when Pepsi released the glasses. So they will just take advantage of the consumers buying those glasses and watching their website.

The company’s site shows whitening-strip wearers kissing at kissmein3D.com. Heath Rudduck, executive creative director for Crest digital agency Digitas, stated that no one likes kissing in 2D, as the point of the site is to show that the strips can’t be seen with the naked eye.

DreamWorks Animation CEO Jeffrey Katzenberg said that this weekend’s 3D insanity is just a little bit of what is to come. He thinks that the 3D technology will soon be applied to many movies, TVs and laptops. Katzenberg added that this is an important development, considering the fact that 70 years ago there were the movies going from black and white to the color ones.