YouTube, the most famous video site in the world, is
planning to introduce full-length TV shows. Even if people are used to watching
short clips, to a maximum of 10 minutes, Google, YouTube has decided to sign a
partnership with CBS to broadcast TV shows like “Dexter,” “Star Trek” or “
This way, YouTube may finally achieve its expectations in
the financial plan. The long videos will include advertising before, during and
after each episode. Before the company was bought by Google, the YouTube
founders had resisted the so-called preroll, midroll and postroll advertising
on short videos for fears that it could bore users. For example, it's awkward
to wait for a 45-second video with a 15-second commercial.
YouTube is a video sharing website where users can upload,
view and share video clips. YouTube was created in February 2005 by three
former PayPal employees, Chad Hurley, Steve Chen and Jawed Karim. It was bought
by Google on
An interesting fact shows that YouTube and Google are involved in a $1 billion lawsuit about copyright with CBS's sister company, Viacom. Even so, YouTube is maintaining a huge advantage over the rival company Hulu, the joint venture between the News Corporation and NBC Universal.
Hulu now has about 100 million video streams a month. Compared
to YouTube, that's a small number, because YouTube has five billion videos.
Earlier this week YouTube added “theater view,” a larger video player for
longer content. Even if the plan is to gain money by advertising during long
movies, the short clips remain the popular ones. The average duration of an
online video was 2.9 minutes in July, according to a measurement by ComScore.