On Friday,
Youtube revealed that it would begin to offer Internet users full-length TV
episodes of various shows on its worldwide known Web site.
Director of content partnerships for YouTube Jordan Hoffner stated that in the light of the fact that viewers have become more eager to watch longer than just a few minutes videos online, Youtube’s decision comes as only natural in the site’s desire to cater for users’ needs.
For the time being, Youtube has clinched a deal with the CBS
TV network and it will be enabling users to watch TV series such as “Dexter,”
“Beverly Hills,
The partnership with CBS will also bring much expected revenue to the Website’s owner Google, via the ads that are to be shown before, during and after the full-length videos.
Until now, the founders of the sharing site have been reluctant to include preroll, midroll and postroll commercials in the short videos they offered users, for fear this might put the latter off revisiting the Website.
On the page dedicated to CBS, Youtube will be featuring shows including „MacGyver” and „Californication.” In addition, the television network will be selling its own ads along with the TV series, the revenue being set to be split between CBS and Youtube.
ComScore, a marketing research company providing data to large Internet businesses, has informed that Youtube had a number of five billion video views, accounting for 44% of the United States’ online video content consumption.
The sharing
Website was created in February