Parents now have another thing to worry about. According to
Consumer Reports, some breakfast cereals marketed in the
Consumer Reports analyzed 27 of the breakfast cereals that
are most heavily marketed to children. More exactly, the group looked at their
sugar content, the amount of sodium, fiber, calories, and nutrients in a
recommended serving.
The study found two cereals – Post Golden Crisp and
Kellogg’s Honey Smacks – are more than 50 percent sugar and nine are at least
40 percent sugar equaling the amount of sugar in a glazed doughnut from Dunkin’
Donuts. What does this mean? Thousands of children and teens are loading up
even more grams of sugar before school each day. Also, 23 of the 27 cereals
marketed to children rated good or fair for nutrition. What’s more?...Well, the
study found that 58 percent of “children’s” cereals are eaten by people over
age 18.
Trying to help parents decide what to choose for their kids
and even for themselves, Consumer Reports listed the cereals in three
categories. The first category includes those cereals, which were rated as very
good mainly because they were relatively low in sugar and sodium, had some
fiber, were high in iron, and were good sources of calcium. They are as
follows: Cheerios (General Mills), Kix (General Mills), Life (Quaker Oats) and
Honey Nut Cheerios (General Mills). These cereals represent a good breakfast
choice.
The second category includes cereals rated as good: Frosted
Mini-Wheats Bite Size (Kellogg’s), Frosted Flakes Gold (Kelloggs), Cookie Crisp
(General Mills), Golden Grahams Honey Graham (General Mills), Lucky Charms
(General Mills), Cocoa Puffs (general Mills), Cinnamon Toast Crunch (general
Mills), Trix (General Mills), Reese’s Puffs (General Mills), Fruity Pebbles
(Post), Honey-Comb (Post), Cocoa Pebbles (Post), Frosted Flakes (Kellogg’s),
Cocoa Krispies (Kellogg’s) and Frosted Flakes Reduced Sugar (Kellogg’s). Referring
to this category, the investigators noted that there was room for improvement
in sugar and/or fiber content for most.
The other eight of the 27 rated cereals were rated as “fair” choices, the lowest rating given by Consumer Reports. Most of them were high in sugar and low in fiber. The category includes: Cap’n Crunch’s Peanut Butter (Quaker Oats), Cap’n Crunch (Quaker Oats), Rice Krispies (Kellogg’s), Apple Jacks (Kellogg’s), Froot Loops (Kellogg’s), Golden Crisp (Post), Honey Smacks (Kellogg’s) and Corn Pops (Kellogg’s).
“If you’re shopping for a kids’ cereal, try one of the Very Good cereals in our ratings. Be sure to read the product labels, and choose cereals that are high in fiber and low in sugar and sodium. Served with milk and fruit, these cereals can be part of a well-balanced, nutritious breakfast,” Gayle Williams, deputy editor of Consumer Reports Health concluded.