Comcast, the country’s largest Internet service provider, said it plans to implement a new policy in order to solve the problem of heavy traffic users. The new traffic management system is called Fair Share and its purpose is to limit the top internet speeds for targeted customers for short periods.
Mitch Bowling, Comcast's senior vice president, said the new traffic management system will establish if the internet traffic is congested by users who “disproportionately” consume network resources. When it will identify the bandwidth hogs, Fair Share will delay their overall top speed for about 10 to 20 minutes to keep service to other users smooth.
Comcast’s announcement comes just one day after being sanctioned by the Federal Communications Commission for interfering with the traffic of its Internet customers. The Commission didn’t fine Comcast, but ordered the company to stop using its discriminatory ways by the end of 2008 and make public all its practices within a month.
The FCC ruling against Comcast was made on August 1, and the internet services provider responded by coming up with Fair Share and proposing its implementation.
The FCC blamed Comcast for "unreasonable network management practices" which included obstructing peer-to-peer applications such as Bittorrent or Acquisition. The new system won’t pick on specific applications such as the two mentioned above. Instead, it will limit the speed of those who use too much bandwidth and charge extra subscribers who do use a disproportionate amount of bandwidth. The second measure was already implemented as a test by Time Warner Cable in Beaumont.