Yahoo has announced that it has opened some of its search technology to third parties, in an attempt to make the entrance of new search companies on the market easier. The move can be seen as one aimed against Google, the search giant that now holds over 60 percent of the search market.

Yahoo said that the platform will be called BOSS, which stands for “Build your Own Search Service,” and will allow users to build their own search tools on their sites using both Yahoo’s infrastructure, and the search algorithms that were developed by its engineers. According to Yahoo, new companies will be able to use the platform to customize their search to serve certain niches of the market, or even go for the same paradigm that Google, Yahoo and Microsoft based their search engines on.

Even though it seems that the move will not make Yahoo gain any more market share in the near future, the company’s officials think that it will help bring down Google’s supremacy on the market. People at Yahoo think that Google might see its market share shrinking to less than 50 percent because of the competition that will appear. What is more, Yahoo might double the revenues it will have from search related ads, because the sites that will offer search capabilities using Yahoo’s technology would place Yahoo ads on their sites.

The move continues Yahoo’s tries to boost its ad related revenues. Last month the company announced a partnership with Google that would bring the company about $800 million a year.