The Google Inc. corporation recently announced its intensions to team up with the creator of the extremely popular cartoon show Family Guy, in order to begin a new business venture which will revolve around a new animated series called Seth MacFarlane’s Cavalcade of Cartoon Comedy, distributed exclusively over the Internet.

Even though many consider that original Internet materials fail to bring in significant incomes, it seems that the buzz generated around the upcoming deal might prove to be one of the exceptions, as Seth MacFarlane’s name manages to raise massive interest and many companies appeared very interested in collaborating on the project.

The winning formula involves a rather aggressive ‘sales’ strategy, as the company decided on using the 50 2-minute episodes on several Web sites where MacFarlane’s fans can be found. The sites will be found using Google’s AdSense advertising system, which will present the episodes with different sorts of advertising methods. Some episodes will have TV-style commercials before getting to the video, called preroll ads, while others will present a banner or a credits message stating ‘brought to you by.’

Google’s AdSense is a program developed by the company which facilitates Web site owners to enable advertising images, texts and videos on their sites. The process and its updates are administered by Google and at this point, the incomes are calculated on a per-click or per-thousand-impressions basis, with a cost-per-action service being currently tested for release.

The alternative would have been to acquire a domain and build a Web site for the show. The downside of such a strategy is that it makes it difficult for people to find it, the company depending on external links, specific Web searches and word of mouth. Google’s officials reached the conclusion that placing the videos on several sites carefully selected, would have a much greater impact and a significantly larger exposure.