There haven’t been any official sales figures released yet
and at this point the question is whether the hype will continue once the new
iPhones hit the shelves.
Samsung based its strategy on offering a very similar
product to Apple’s, at a lower price. The Samsung Instinct retails for $129.99
with a two-year subscription deal, being $70 cheaper than the 3G iPhone.
The smartphone, also called Samsung SPH M-800, offers many
of the iPhone’s features and design details, offering a large touch screen with
tactile feedback among others. It also supports corporate and consumer email,
Web browsing, it presents multitasking capabilities, has a 2 megapixel camera
equipped with camcorder and an expandable memory up to 8 Giga Bytes.
The Instinct features GPS-enabled video and audio driving
directions. Its system is powered by TeleNav, including more than 10 million
local listings.
Samsung’s true test will begin on July 11, with the official release of Apple’s new iPhone. Only then we will be able to see the people’s preferences and also which advertising campaign turned out to be the smartest.