The company has cut the price of its PS3 product with 20
percent last fall, in order to recover the big gap in sales it faced against
Microsoft’s Xbox360 and Nintendo’s Wii. The move had some good results back
then, making Sony diminish its PS3 division losses from 232.2 billion yen in
2006 to 124.5 billion yen in 2007.
According to a Sony investor, the company is going to focus
its efforts in offering online services for the Play Station. Along with this
idea, speculations are that Sony will try to give the product a lift by
including a series of games in its supported games list, games that will be
developed only for this console.
Even though Play Station 2 has dominated the last generation
of video games, the much-awaited PS3 has seen disappointing sales in front of
its two rivals, Microsoft’s Xbox360 and Nintendo Wii.
After lagging behind the
two in sales in the first time, Sony has managed to come back and take the
second position, but still at a large distance from Nintendo. In