Even though Apple scored major popularity points with its
fan base by introducing the 99-cent model for all music downloads, regardless
of how requested or new the songs are, the new collaboration will present a
different set of prices, with some of the episodes more expensive than others.
“The big question is, will this start to trickle over to
other areas of content? It could potentially have a huge impact on the music
side,” said Russ Crupnick, a senior industry analyst for the NPD Group,
according to The New York Times.
So far, Sex and the City, The Wire and Flight of the
Conchords have been announced at the standard price of $1.99 USD per episode.
The Sopranos, Deadwood and
Sex and the City, starting its
upcoming movie campaign, will offer the full catalog for download, while the
rest of the shows will have their first season available. Sopranos will also
feature their final season.
Besides being the world’s largest online music stores, now with the help of HBO, the leading premium cable channel, the iTunes Store will also become the world’s most popular online TV store, offering more than 800 shows. So far, the network has sold more than 150 million TV episodes.