MySpace has enabled its users to allow sharing of data across a variety of partner sites such as Yahoo, eBay, Photobucket, and Twitter, with more to come soon. Its model, called "Data Availability", will also enable sharing of multimedia files such as pictures.
"Today, MySpace no longer operates as an autonomous island on the Internet, by allowing the data that creates the engaging and collaborative experience that is MySpace to now be shared across all the sites our users visit," said Chris DeWolfe, CEO and cofounder of MySpace.
A user who created a profile on MySpace is thus saved the hassle of retyping everything again on collaborating websites. Also, changes in the MySpace profile, such as a change of the main profile photo, will immediately show up on the other sites where the profile is linked. There is allegedly also a feature which will allow for friends to be "exported" to other sites, which means they will not have to be added one by one.
The web sites involved in the agreement have a total 150 million users which adds up to about 85 % of the entire U.S. Internet market.
The add-on will be available over the next few weeks and is expected to expand even more MySpace’s user base of 117 million members in more than 20 countries. The new direction is a first in social network scene, as no other web site has thought of allowing its users to move their profiles to other sites and MySpace’s presence on the popular sites Yahoo and eBay will probably aid the company’s efforts to penetrate new markets. The new feature is thought to bring in a new subscriber base, people who are not traditional network users.