In its continuous attempt to please its users and attract new ones, MySpace has decided to launch a “Data Availability” feature with partners such as the portal Yahoo, the global shopping site eBay, the micro-blogging service Twitter and News Corp. unit Photobucket.
The plan is to allow MySpace users to export any information they want, including their photos, videos, descriptions and lists of friends.
The web sites involved in the agreement have a total 150 million users which adds up to about 85 % of the entire U.S. Internet market.
The add-on will be available over the next few weeks and is expected to expand even more MySpace’s user base of 117 million members in more than 20 countries.
MySpace users will be able to add on their eBay accounts much more of what they consider to be relevant information in order to attract buyers or assure sellers about their serious intentions to buy. "By injecting MySpace data, you're able to get a little bit more context about that person. As a result of that, you can make a more informed purchase decision," said Amit Kapur, MySpace's chief operating officer, according to the Associated Press.
The new direction is a first in social network scene, as no other web site has thought of allowing its users to move their profiles to other sites and MySpace’s presence on the popular sites Yahoo and eBay will probably aid the company’s efforts to penetrate new markets. The new feature is thought to bring in a new subscriber base, people who are not traditional network users.