iTunes Store customers will be able to purchase the latest movie titles on the same day they appear on DVD, Apple unveiled on Thursday, expanding its previous rent-only service. Four major music film studios, as well as premier independent studios, will contribute to the iTunes Store movie library with their latest titles.

“We’re thrilled to bring iTunes Store customers new films for purchase day-and-date with DVD release,” Eddy Cue, Apple’s vice president of iTunes, said in a statement. “We think movie fans will love being able to buy their favorites from major and independent studios.”

The movie catalog will include releases from 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment and First Look Studios.

Starting this week, iTunes Store customers will be able to purchase titles such as “American Gangster” and “The Diving Bell and the Butterfly” at the same time with their DVD release, as well as other titles: “Juno,” “Cloverfield,” “I Am Legend,” “There Will Be Blood,” “Alvin and the Chipmunks” and “Walk Hard: The Dewey Cox Story,” Apple unveiled.

iTunes Movies will be available in the United States alone, with prices starting from $9.99 for library title purchases and $14.99 for new releases (or $2.99 for library rentals and $3.99 for new release rentals).

The movies will also be available for high definition rentals, $3.99 for library titles and $4.99 for new releases. The titles can be viewed on iPod Classic, iPod nano with video, iPod touch, iPhone and widescreen TV with Apple TV.

The iTunes Store is one of the most popular destinations for online music, becoming the No. 1 U.S. music retailer. Its library includes over six million songs, 600 TV shows and 1,500 films.