The move represents another feature beyond voice calls and
text messages that carriers are pushing in the hope of augmenting their
revenue's streams.
The service comes more than a year after AT&T initially hooked up with Qualcomm and it follows Verizon Wireless, which brought out the service a year ago.
The new service will be available on two cell phones the Vu from LG Electronics and the Access from Samsung.
LG Vu is available for $299.99 with a two-year service
agreement and after a $100 mail-in rebate and it includes a music player, 2.0
megapixel camera and Bluetooth. Samsung Access will be sold available for
$199.99 with a two-year service agreement and it has a camera, external stereo speakers, stereo Bluetooth and AT&T
Music.
The company said that monthly access packages for AT&T Mobile TV begin at $15 a month for the Basic package, which includes unlimited access to Mobile TV, as well as access to the exclusive CNCRT channel for a limited time.
Customers can also subscribe to a limited basic package for $13 a month, which gives them access to four channels: CBS Mobile, FOX Mobile, NBC 2Go and NBC News 2Go. The Mobile TV Plus package is offered for $30 a month, but it includes unlimited Mobile TV, unlimited mobile Web browsing on MEdia Net and unlimited CV mobile video.
AT&T Mobile offers TV-quality programming from leading news and entertainment brands: CBS Mobile, ESPN Mobile TV, FOX Mobile, NBC 2Go, NBC News 2Go, MTV Networks' COMEDY CENTRAL, MTV and Nickelodeon.
There also are two AT&T-exclusive channels: PIX, from
Sony Pictures Television, which offers a variety of contemporary films and CNN
Mobile, which provides users with access to 24 hours of breaking news with live
streaming anchored coverage from CNN.com Live.
Additionally, for the next 60 days, the AT&T Mobile TV service will feature
CNCRT, a special concert channel delivered by Control Room, a leading producer
and distributor of world-class entertainment. Every day, for 24 hours, the
CNCRT channel will air one of approximately 30 recently recorded concerts from
major recording artists, such as Avril Lavigne, Chris Brown, Fall Out Boy, Jay
Z, Sheryl Crow, Akon, Daughtry, Lenny Kravitz, Rage Against the Machine and
more.
AT&T Mobile TV will launch in 58 markets including