Adobe unveiled on Wednesday the availability of Adobe Media Player 1.0, a customizable Adobe AIR application that offers users ways of interacting with their favorite content.

The project was made in collaboration with major television broadcasters and leading content publishers such as CBS, MTV Networks, Universal Music Group, PBS, CondéNet and Scripps Networks, which will offer users a diversified content of television programming and entertaining video content, Adobe said in the announcement.

John Loiacono, senior vice president of Creative Solutions at Adobe, said in a statement: “With Adobe Media Player, we’re bringing viewers and content owners closer together, with an experience that doesn’t constrain them by platform or proprietary software application.”

Adobe Media Player 1.0, which is available for immediately, enables high-quality playback of streamed, downloaded or locally stored video in the Adobe Flash format, the company said. Over the next couple of months, Adobe promised to bring even more content from MTV, Nickelodeon, COMEDY CENTRAL, VH1, CMT, Logo, Spike, The N, Game Trailers and Atom Films.

“It’s a merger of TV Guide and DVR for Internet video content,” John Loiacono, senior vice president of Creative Solutions at Adobe, said in a statement. “Some great shows, like The Hills from MTV and CSI from CBS, are already available to view and more will be coming soon,” he said.

Released in February for Windows, AIR 1.0 (Adobe Integrated Runtime) is a runtime environment based on an open-source technology that constantly updates Web information based on the user’s routine and makes it accessible anytime, anywhere, without requiring a Web browser. Adobe AIR is a cross-operating system combining HTML, Ajax, Flash and Flex to bring rich Internet applications (RIAs) to the desktop.

Adobe announced late last month that it is to join the Linux Foundation and release a test version of its Adobe Integrated Runtime (AIR) for rich Internet applications.

Since the release of the beta version of AIR, several organizations already adopted the technology; among them, NASDAQ Stock Market Inc, AOL, EBay and many others. According to its developers, AIR will reduce download time due to the fact that the desktop is constantly being updated while connected to the Internet.

Adobe's offerings include Flex 3, a free open source framework intended to build and maintain rich Internet applications (RIAs). Adobe Flex Builder 3 is a tool that supports RIAs deployment on Adobe AIR and comes with Adobe Creative Suite 3, improving RIAs performance. Adobe announced last month BlazeDS, an open tool intended to boost rich Internet applications.